[JOHANNESBURG, 13 SEPTEMBER 2017]

ProfileData is pleased to announce the launch of ShareBOOSTER, a new platform enabling listed companies to enhance the brand visibility of their shares.

After a period of testing, the product was officially launched recently.

ProfileData chairman, Ernie Alexander, explains that Profile’s ShareBOOSTER puts listed company branding on graphs and factsheets across a range of investment websites that are otherwise closed to marketing initiatives. “ShareBOOSTER is the only share branding service that reaches a whole range of different sites that are specifically targeted at active investors,” says Alexander. “When a company promotes its ‘share-brand’ through ShareBOOSTER, it persistently reinforces brand identity via a diverse set of different websites and online portals.”

ShareBOOSTER’s reach includes Standard Bank Online Share Trading (OST), FNB Securities, Sanlam iTrade, Nedbank Online Share Trading, Independent Securities, Thebe Stockbroking, Sasfin Securities, Business Report/IOL, and Absa Online Share Trading.

“Adding share-branding to any one of these websites would be advantageous,” says Johann du Preez, CEO of Profile. “With ShareBOOSTER, you cover a range of investors and shareholders at once.”

ShareBOOSTER generates up to a million page impressions a month and reaches up to 60 000 active investors and shareholders across nine platforms.

“Positive corporate image associations affect listed shares in the same way they affect products,” says Alexander. “Investors are subliminally and positively influenced by a sense of familiarity and recognition.”

[ENDS]