[JOHANNESBURG, THURSDAY, 8 DECEMBER 2022]

"The online explosion has probably impacted traditional print media more than most other industries," says Ernie Alexander, chairman of the Profile Group. The Group is the publisher of both the Stock Exchange Handbook (www.profile.co.za/products/books/shb.htm) and the Unit Trusts Handbook (www.profile.co.za/products/books/uthb.htm).

Traditional media outlets have had to respond to the demand for faster information from their customers and many have had to give up on the physical product all together. However, there are still innovative ways to blend product delivery and cater for all spheres of customer demand.

Our publications are still being printed, albeit at a much lower print run. At the same time an ebook copy is available for the Stock Exchange Handbook (www.profile.co.za/shb) and for the Unit Trusts Handbook (www.profile.co.za/uthb), attracting good readership and maintaining total reader circulation.

The Group strives to reach all its potential customers, and rounding off the dynamic research offering to the retail investor are our interactive websites of ShareData Online (www.sharedata.co.za) and FundsData Online (www.fundsdata.co.za) and our mobile app, Profile Mobile (www.profile.co.za/mobile.htm).

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